New educational program development in DONNU on the basis of application of marketing of educational services.

Authors

  • O. Bychkova Донецкий национальный университет

Keywords:

business-education, business-school, marketing of educational services, educational program, marketing department, social marketing

Abstract

ination of specific of educational services. The specified concept is Given «educational program», their classification is certain. Objective terms and necessity of realization of marketing activity of economic faculty are considered DONNU. The necessity of new educational program development is reasonable on an economic faculty at creation of business-school, carrying out retraining of leaders with base technical education.

Author Biography

O. Bychkova, Донецкий национальный университет

к.э.н, доцент кафедры экономики предприятия

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Issue

Section

Articles