Foundations of marketing logistics activity of the enterprise

Abstract

There is a point of view about independence of marketing and logistics, their supporting role for each other. But in article need of integration of functions of marketing and logistics is considered as in this case the fullest satisfaction of inquiries of the consumer of rather qualitative and available production in spite of the fact that is provided. Comparison of marketing, logistics and marketing logistics in a section of four characteristics (science, management, a type of business activity, a priority) is carried out. The essence of marketing logistic system and the maintenance of main objectives of marketing logistics is reflected. It is established that the essence of marketing logistic system displays the relations of subjects of the market relations (producers, participants of channels of merchandising, consumers) which in the course of organizational activity, carrying out integration functions generate integration – providing, deepening of interaction of economic subjects and formation of communications between them through creation of structures for achievement of the market purposes: fuller satisfaction of needs of consumers and resource-saving. To main objectives of marketing logistics are carried: ensuring timely delivery of goods to the consumer, decrease in expenses for a commodity unit, optimization of management by a commodity stock a dropping, receiving feedback from the consumer.