Foreign markets specifics and difficulties of marketing researches.

Abstract

of segmentation and the target market choice is formed. The selection process of the target market milestones is outlined. Forecasting is a critical part of the marketing research. It allows greater or lesser probability degree of calculations on market capacity, its possible changes in the future. Forecasting helps to develop the export strategy of the firm. In marketing practice a great variety of methods of forecasting is being used. All of them have a common methodological framework: a study of the buyers opinions and intentions by marketers, who are in touch with them. The assessment in the international marketing environment elements are considered. The main problems faced by the agencies conducting marketing research are identified.